Understand the real reasons for current auto market share in Japan, and seize trade talk’s full opportunities

President Barack Obama has embarked on a bold effort toward a free trade agreement for the Pacific Rim. This Trans-Pacific Partnership (TPP) promises a dramatic increase in trade, investment, economic growth and jobs.

Japan’s Prime Minister Yoshihiko Noda supports this effort and is working with the president to bring Japan into the negotiations. The TPP offers a historic opportunity to serve consumers in a vast region of the world. It should include Japan and move forward expeditiously

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JAPANESE GOVERNMENT INCENTIVES FOR THE PURCHASE OF ENVIRONMENTALLY FRIENDLY VEHICLES

In May 2009 the Japanese Diet passed the “Green” Vehicle Purchasing Promotion Measures providing incentives designed to promote consumer purchases of new, ecofriendly vehicles in the Japanese market place while at the same time providing a stimulus to auto sales which are lagging as a result of the economic recession. This fact sheet describes these measures and provides the attached chart, which puts them in outline form.

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