Understand the real reasons for current auto market share in Japan, and seize trade talk’s full opportunities

President Barack Obama has embarked on a bold effort toward a free trade agreement for the Pacific Rim. This Trans-Pacific Partnership (TPP) promises a dramatic increase in trade, investment, economic growth and jobs.

Japan’s Prime Minister Yoshihiko Noda supports this effort and is working with the president to bring Japan into the negotiations. The TPP offers a historic opportunity to serve consumers in a vast region of the world. It should include Japan and move forward expeditiously

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