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Overview

1901 - 1935

1935 - 1945

World War II

1945 - 1955

Industry Growth

1955 - 1965

Mass Production

1965 - 1975

The Environment

Export Growth

1975 - 1985

Going Global

1985 - 1995

Conclusion

  History of Japan's Auto Industry

Conclusion


The globalization of the automobile industry continues, and the expansion of international alliances is flourishing. With the cost of developing new vehicles spiraling upward, cross-border affiliations are becoming increasingly prevalent. The Japanese automobile industry has forged a wide variety of tie-ups with overseas manufacturers, ranging from technical and marketing cooperation and components supply to full-scale joint vehicle development and production.

Alliances such as these represent a key factor in world car markets increasingly characterized by diversifying demand. The connections enable companies to address niche markets without the staggering costs of development, while competition continues in other areas. The cooperation results in lowered costs and improved efficiency, as well as facilitating the transfer of valuable technical and marketing know-how.

Long-established alliances with Western manufacturers continue to expand and multiply, while increasingly, ties with Asian manufacturers reflect the Japanese automobile industry's desire to establish a mutually beneficial global system of trade in automobiles and auto parts.

Gradually, political changes and rising disposable incomes in many nations are resulting in increased motorization. Global connections are seen as an effective way to respond to this trend, and will continue to multiply as the world's automobile industries extend to meet demand in a growing number of markets.

 

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